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DIGITAL MARKETING · LOCAL SEARCH · CONTENT STRATEGY

O-Maximum

Turning local search behaviour into a more connected digital-growth system.

THE PROJECT

Local demand.
Connected strategy.

Search captures demand. Content builds the relationship around it.
O-Maximum is an Outaouais-based company specializing in residential cleaning and maintenance services, including air ducts, dryer vents, heat pumps and chimney services.
Madja supports the company across its digital marketing ecosystem — from Google Ads and local search strategy to social media planning, short-form content, campaign creative and ongoing website support.
The objective is simple: connect O-Maximum with local customers when demand is active, while building a stronger and more consistent digital presence over time.
Instead of treating paid search, social media and content as isolated activities, the work is designed as one continuous marketing system in which each channel can inform the next.
CLIENT
O-Maximum
LOCATION
Gatineau · Québec
WORK
Digital Marketing · Content · Growth
STATUS
Ongoing

THE CHALLENGE

Different channels.
Different jobs.

Search

Capture existing demand

A homeowner searching for chimney cleaning, duct cleaning or another specific service is already expressing intent. Paid search is designed to reach that demand at the moment it appears.
Content

Build future demand

Social content has a different role: create awareness, demonstrate the work, educate homeowners and build recognition before a service is urgently needed.

CAMPAIGN SNAPSHOT · SEPTEMBER 1–16, 2026

Paid search
in numbers.

3.17K
Impressions
Google Ads
157
Clicks
Google Ads
$1.50
Average CPC
CAD
$236
Ad spend
CAD
Based on Google Ads platform data for September 1–16, 2026. The figures above correspond to an approximate 4.95% click-through rate. Campaign performance changes over time as traffic, demand and optimization continue.

CONTENT & SOCIAL

Visibility beyond
the search bar.

The work itself becomes the content.
O-Maximum's organic content program extends the brand across Facebook, Instagram and TikTok.
Rather than publishing the same asset everywhere, core ideas can be adapted to the behaviour and format of each platform.
Field footage, technicians at work, equipment, service vehicles, cleaning processes and customer environments provide a steady visual foundation for short-form content.
01
Homeowner education
Practical maintenance information designed to make technical services easier for homeowners to understand.
02
Seasonal campaigns
Content priorities shift with changing demand, weather and seasonal service opportunities.
03
Field content
Real work environments, service processes and behind-the-scenes footage provide the basis for short-form video.
04
Campaign creative
Paid and organic concepts are developed around specific services, audience needs and campaign objectives.

FACEBOOK SNAPSHOT · AUGUST 19–SEPTEMBER 15

A baseline
to build from.

SEARCH → SIGNAL → CONTENT

One channel
informs the next.

01

Customers search

Google Ads reveals the services people in the region are actively looking for.
02

We identify demand

Search terms, clicks, CPC and seasonal behaviour help identify commercial opportunities.
03

Content responds

Those signals inform social themes, educational material and service-focused campaigns.
04

The cycle continues

Advertising and organic results are reviewed and used to adjust the next campaign cycle.

SHORT-FORM CONTENT

Real work.
Real environments.

Technical services become easier to understand when people can see the work.
Recent short-form content has generated a range of organic view counts across individual videos. These numbers are treated as content signals rather than broad performance claims.
958
Views
773
Views
550
Views
437
Views
407
Views
347
Views
297
Views

THE RESULT

A more connected
marketing system.

The work has evolved from individual tasks into an ongoing growth program.
The O-Maximum engagement now connects search advertising, social strategy, content production, performance analysis and website support.
Google Ads is used to capture active local demand, while the organic program builds visibility, educates potential customers and creates a more consistent brand presence.
Performance is reviewed continuously, with search behaviour and platform data used to inform the next campaign cycle rather than treating each channel as a separate project.

ACROSS THE ENGAGEMENT

Strategy through
execution.

Google Ads Management Local Search Strategy Social Media Strategy Content Planning Short-Form Video Campaign Creative Performance Analysis Website Support

O-MAXIMUM · DIGITAL GROWTH

Turning
local search
into action.

Search, content and performance working as one connected system.
Start a project →
Copyright © Madja Entertainment Inc. 2014-2026 . All Rights Reserved
Copyright © Madja Entertainment Inc. 2014-2026 . All Rights Reserved
Contact Us
Phone: +873-671-2277
Email: info@madja.ca

Copyright © Madja Entertainment Inc. 2014 – 2026